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Archive for October, 2011

Occupy Caltort Day- Receive Free Chips and Queso

California Tortilla has declared Oct. 26 as “Occupy Caltort Day.” California Tortilla will donate 1 percent of gross sales on Oct. 26 to local food banks. In addition, all customers who support the “Occupy Caltort” movement will get free chips and queso with any purchase.

Customers can receive free chips and queso on Oct. 26 by ordering any item on the menu and:

  • Saying “Occupy Cal Tort” to the cashier.
  • Printing and bringing the “Occupy Cal Tort” sign from our Facebook page and showing the cashier.
  • Creating their own “Occupy Cal Tort” sign and showing it when they place an order.

In addition to the in-store promotion, customers can participate online. For each original “Occupy Caltort” sign uploaded to California Tortilla’s Facebook page, the company will donate $1 to local food banks.

To read the press release, please click here.

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Pop Tarts Day Rules

No Purchase Necessary. Customers may pick up a Pop‐Tarts® pouch on Tuesday, October 11th ONLY during normal business hours at all California Tortilla locations. Pop‐Tarts are while supplies last. There will be one Pop‐Tarts pouch per store with a Golden Sticker affixed to the exterior for a total of 35 winners. Winners must mail Golden Sticker to California Tortilla HQ, 20 Courthouse Square, Rockville, MD 20850 by November 12, 2011. California Tortilla will not be held responsible for lost Golden Stickers. Free Burrito Prize equals 1 Free Regular Burrito per week for 52 weeks. Free Burrito Prize will be loaded on a Burrito Elito Loyalty Card. Cards will be mailed the week of November 28th, 2011. The first free burrito will available for use Sunday December 4, 2011 and will be valid until the following Saturday at 11:59PM.

Each subsequent Burrito will be valid from 12:00AM on Sunday through the following Saturday at 11:59PM. The final Burrito will expire on December 3,2012. Approximate value of prize $338. Total value of all prizes = $11,830

Open to legal residents of the fifty (50)United States and District of Columbia who are 13 years of age or older. Void where prohibited. Odds of winning: 35: 20000 Sponsor – California Tortilla 20 Courthouse Square, #206 Rockville, MD 20850

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October 2011 Issue 195

POP TART DAY IS BACK!

Believe it or not, on Tuesday, October 11th we’re celebrating our 17th annual Pop–Tarts Day. It’s my absolute favorite promotion that we do and we’ll be giving away 20,000 fabulously delicious Pop–Tarts (TM) pouches for free that day–19,996 more than we gave away on our first Pop–Tarts Day.*

But that’s not all! Once again we’ve upped the Pop–Tarts Day ante. One customer from each of California Tortilla’s 35 locations could find a golden sticker hidden on his or her Pop–Tarts pouch. The golden ticket will entitle the aforementioned lucky customer to one burrito per week for 52 weeks! But, if you find it and you’re not really excited about it, we’re going to take it back. We have the technology.

See you next Tuesday (and all the days in between)…

*No purchase necessary. While supplies last. Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older. Void where prohibited. Contest starts 10/11/11 at 5:00 AM and ends at 10/11/11 at 11:00 PM. Sponsor – California Tortilla 20 Courthouse Square, #206 Rockville, MD 20850. Click here for official rules.

LOOK WHAT ELSE IS BACK —

THE GYRO BURRITO!

It’s got Mexican rice, the tastiest gyro meat, tzatziki sauce (cucumber yogurt sauce), feta cheese, chopped pepperoncini peppers, salsa and romaine all rolled in a warm flour tortilla or served in a bowl. And simply delicious – as anyone who’s ever had it will tell you. (Me in particular.)

WE’VE GOT MAIL

And we LOVE when we get mail. Here are just a few of the pressing questions the Queen has gotten recently:

Q. I’ve been a Burrito Elito member since 2007 and I’ve yet to receive any rewards. Is that normal?

A. Yes, it is. We’ve got a loyalty program that requires you to eat here almost half a decade before you earn anything. How’s that workin’ for you? That’s what a snarky queen would say. A nice queen (moi) would say: I’m so sorry about that! All you need to do is register your card at www.californiatortilla.com and you can start redeeming all your Burrito Bucks immediately. See the difference?

Q. Will you ever install a drive-thru window at any of your locations?

A. Possibly. But you’ll have to finish your food before leaving the pick-up window—eating while driving just isn’t safe.

Q. Is it true that Brad Ross, one of Major League Lacrosse’s break out players, just told Inside Lacrosse magazine that he loves California Tortilla?

A. Why yes it is! And such a coincidence that you should ask just as I was thinking how to nonchalantly mention it—in the exact wording no less.

Q. My friend always wants a bite of my darn tasty brownie; how do I say no without looking like a scrooge?

A. You don’t. You say, “Sure!” and then right before handing it to her, lick it. I promise, that’ll put a stop to that. And if not, you need a new friend for many other reasons.

Q. Why don’t your kids look anything like the nice young man on the cup with you?

A. Because he’s not my husband, Grandma. If anything changes I’ll let you know. (Do you like how my grandmother goes in and out of being alive, depending on if it’s convenient for me?)

See-I told you they were pressing.

AND FINALLY…

We’re thrilled to tell you that California Tortilla customers helped us raise more than $20,000 for Dine Out For No Kid Hungry. That’s thousands upon thousands of meals for hungry children! Thank you SO much for your incredible generosity—we can’t tell you how much we appreciate it. Now give yourself a high-five. (Clap your hands over your head like you’re doing a jumping jack. But don’t do the feet part. That’s exhausting.)

On that note, we’ll see you soon…

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