California Tortilla

Press, Taco Talk
October 3, 2011

October 2011 Issue 195

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POP TART DAY IS BACK!

Believe it or not, on Tuesday, October 11th we’re celebrating our 17th annual Pop–Tarts Day. It’s my absolute favorite promotion that we do and we’ll be giving away 20,000 fabulously delicious Pop–Tarts (TM) pouches for free that day–19,996 more than we gave away on our first Pop–Tarts Day.*

But that’s not all! Once again we’ve upped the Pop–Tarts Day ante. One customer from each of California Tortilla’s 35 locations could find a golden sticker hidden on his or her Pop–Tarts pouch. The golden ticket will entitle the aforementioned lucky customer to one burrito per week for 52 weeks! But, if you find it and you’re not really excited about it, we’re going to take it back. We have the technology.

See you next Tuesday (and all the days in between)…

*No purchase necessary. While supplies last. Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older. Void where prohibited. Contest starts 10/11/11 at 5:00 AM and ends at 10/11/11 at 11:00 PM. Sponsor – California Tortilla 20 Courthouse Square, #206 Rockville, MD 20850. Click here for official rules.

LOOK WHAT ELSE IS BACK —

THE GYRO BURRITO!

It’s got Mexican rice, the tastiest gyro meat, tzatziki sauce (cucumber yogurt sauce), feta cheese, chopped pepperoncini peppers, salsa and romaine all rolled in a warm flour tortilla or served in a bowl. And simply delicious – as anyone who’s ever had it will tell you. (Me in particular.)

WE’VE GOT MAIL

And we LOVE when we get mail. Here are just a few of the pressing questions the Queen has gotten recently:

Q. I’ve been a Burrito Elito member since 2007 and I’ve yet to receive any rewards. Is that normal?

A. Yes, it is. We’ve got a loyalty program that requires you to eat here almost half a decade before you earn anything. How’s that workin’ for you? That’s what a snarky queen would say. A nice queen (moi) would say: I’m so sorry about that! All you need to do is register your card at www.californiatortilla.com and you can start redeeming all your Burrito Bucks immediately. See the difference?

Q. Will you ever install a drive-thru window at any of your locations?

A. Possibly. But you’ll have to finish your food before leaving the pick-up window—eating while driving just isn’t safe.

Q. Is it true that Brad Ross, one of Major League Lacrosse’s break out players, just told Inside Lacrosse magazine that he loves California Tortilla?

A. Why yes it is! And such a coincidence that you should ask just as I was thinking how to nonchalantly mention it—in the exact wording no less.

Q. My friend always wants a bite of my darn tasty brownie; how do I say no without looking like a scrooge?

A. You don’t. You say, “Sure!” and then right before handing it to her, lick it. I promise, that’ll put a stop to that. And if not, you need a new friend for many other reasons.

Q. Why don’t your kids look anything like the nice young man on the cup with you?

A. Because he’s not my husband, Grandma. If anything changes I’ll let you know. (Do you like how my grandmother goes in and out of being alive, depending on if it’s convenient for me?)

See-I told you they were pressing.

AND FINALLY…

We’re thrilled to tell you that California Tortilla customers helped us raise more than $20,000 for Dine Out For No Kid Hungry. That’s thousands upon thousands of meals for hungry children! Thank you SO much for your incredible generosity—we can’t tell you how much we appreciate it. Now give yourself a high-five. (Clap your hands over your head like you’re doing a jumping jack. But don’t do the feet part. That’s exhausting.)

On that note, we’ll see you soon…

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