have a craving that we can satisfy
For the past 50 years, the restaurant industry has been made up of three primary segments: fast food, casual dining, and fine dining. Today, consumers still want their food fast…but they also want it healthy and at great value.
That’s why a new market segment with restaurants like California Tortilla is taking over the restaurant scene! It’s called “fast casual.” It’s still new, but it’s already dominating the industry and is soon expected to hit double-digit increases.