Support
As former franchisees ourselves, we know that strong support from the home office is one of the keys to a franchisee’s success. To that end, California Tortilla has implemented a training and support program that allows our franchisees to concentrate on running a great business, while we concentrate on making that as easy and as systematic as possible.
WE PROVIDE:
Site Selection
- Help with site selection decision (location, location, location)
- Help with lease negotiations based on years’ of experience
Initial Construction and Design:
- Protoype California Tortilla plan
- 90 Day checklist with detailed timeline
- Help analyzing General Contractor bids
- Pre-approved vendors and equipment with aggressively negotiated pricing in place
- Assigned franchise consultant to walk you through the construction process and 90 day checklist
Opening Training: Comprehensive four week training program designed to teach you all facets of operating a California Tortilla restaurant.
- Hands-on training at a high volume store
- Intensive classroom instruction
- State of the art training tools, including dual language videos
- On-site support from the corporate office during opening
Marketing:
- Grand Opening celebrations tailored to each store
- Individual store marketing plans
- Online access to all available marketing materials
- Extensive support for some of the most innovative promotions in the industry
- Outside public relations firm explores all PR opportunities
- High profile social networking program
Ongoing Support:
- Regular visits from franchise consultants
- Monthly Mystery Shopper Reports to help pinpoint any potential problem areas
- Constant analysis of store sales and performance vs. system-wide benchmarks
- QSSC (Quality, Service, Sanitation, and Culture) assessments to help you maximize your sales potential
- Immediate response to customer feedback
- Online operating system manuals with constant updates
- Aggressive vendor pricing program
- New product development
