Taco Talk - California Tortilla Newsletter
TACO TALK
April 2008
ARE YOU A CAL TORT JUNKIE?
Some of you have expressed a concern that you might be becoming addicted to our food, but you're just not sure. Want to know if it's just an experimental phase or if it's time to seek help? Just take this simple little test and find out. Ready?
YOU MIGHT BE A CAL TORT JUNKIE IF YOU'VE EVER...
Written us a postcard from Mexico complaining about the food.
Been the victim of a street crime and worried more about your Burrito Elito card than your puncture wounds.
Put a clause in your divorce settlement about who gets to go to which California Tortilla.
Cried because we weren't open.
Had your mother Fedex you a burrito anywhere.
Saved old Taco Talks just in case they're worth something some day. (My tragic and untimely death would help this considerably.)
Sent us a picture of your pet with a chip bag on its head.
Argued with your spouse over who gets the Burrito Elito points.
Planned your vacation around Pop Tart Day. (Which I think is very normal behavior, by the way.)
Asked if we were open on Thanksgiving.
Considered applying as a spunky anything.
Threatened to kill me if we didn't bring Fish Tacos back. (This last one is key.)
If you answered yes to any of these questions (and trust me, these are all true life examples), you're a bona fide California Tortilla junkie. Congratulations!
THEY'RE BAAAACK...
You called. You emailed. You hung out of buildings and screamed. You did whatever it took to make it happen (see last entry of previous column) and now all of your efforts are paying off: Fish tacos are back!
And let me tell you, we had absolutely no idea how popular a special they would turn out to be. When we initially thought about having them as a special, we actually sat around a conference table (we're very important people) and talked at great length about how sure we were that no one would order them. And while I'm not sure why we forged ahead with a menu item that we thought nobody would buy, thank goodness we did.
So if you haven't tried our fish tacos, they're absolutely delicious. And if you have tried them and can't wait to come back in—hurry! They're here for a limited time only. Now call off the dogs. And watch this short video about them because it's funny. Please. http://www.youtube.com/watch?v=6Va7BWqF3ag
YOU'RE NOT A CAL TORT JUNKIE IF...
You don't have a Burrito Elito card. Anyone who's anyone has one and we demand that you stop being your own person and get one.
For those of you who don't know, the Burrito Elito card is our new electronic loyalty program. You get 1 point for every dollar you spend at Cal Tort and once you reach 50 points you get a free pony $5 in Burrito Bucks put on your card.* The program's been a smashing success and it's only going to get better. Just wait!
So hop on over to the spunky cashier and ask them for a card; we promise you'll be glad you did.
*All catering, gift card and pony purchases are exempt from the loyalty program.
NAME THAT CUSTOMER
So here's the problem: We really, really like you, but we have no idea what your name is. (Pretend it's not because we're too lazy to ask.) How do we fix this?
Why, with Name Tag Day of course. Anyone who wears a name tag on Tuesday, April 15th will get a FREE Chips and Queso (or salsa) when they order an entrée, as well as a Buy One Get One Free burrito coupon that they can use in May. Tell me this isn't exciting! (You have no idea how much I've wanted to do Name Tag Day. I need to harrass you personally.)
So come on in on the 15th and finally introduce yourselves. And feel free to use any name you like, just know that you if choose something like Stinky Face, you'll be Stinky Face for the rest of your Cal Tort eating years.
I, Trixie Labamba, can't wait to meet you.
BE THE BOSS OF YOU
Some of our most fabulous franchisees have been the ones who started out as customers. And because we know a good thing when we see it (except when it comes to fish tacos) we'd like to know if there are any of you out there who are interested in learning more about becoming a Cal Tort franchisee either in this area. It's fun, it's rewarding and we promise we'll learn your name.
If you're interested in learning more, please email us at franchising@californiatortilla.com, click on the following link http://www.californiatortilla.com/franchising-opportunities.html or call us at (410)216-9001 ext. 226. (We're leaving no stone unturned.)
And if you're not interested, well then please keep eating our food. It's the least you can do. Says the sassy queen of burritos.
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FISH TACO SPECIAL
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