Taco Talk - California Tortilla Newsletter
TACO TALK
July 2009, Issue 168
WE'RE #1! WE'RE #1!
That's right - Washingtonian Magazine readers voted California Tortilla "Best Burrito" in the DC area. How exciting is that? It's always a hotly contested category and we're thrilled to be #1. But I would be an ungracious winner if I didn't congratulate the second and third place winners, so congratulations you guys! (No, of course I'm not going to name them - I'm much too petty for that. The only reason I said it was to emphasize that we're #1 and they're not.)
Seriously, we're absolutely ecstatic and we can't tell you how much we appreciate you taking the time to vote for us. So with that said...
OUR WIN IS YOUR WIN
To thank you for helping make our dream come true, we're making Wednesday, July 22nd your special day. I'm going to send you an email the day before with your very own secret password in it. If you purchase a burrito and say that secret password to the spunky cashier, preferably in a conspiratorial tone, he or she will give you a free burrito coupon that can be used right then or later.
So treat a friend to DC's #1 burrito or treat yourself to one, just take a big bow on July 22nd - we couldn't have done it without you. Well, we could have, but we'd need A LOT of computers. Apparently you can't vote more than once on a computer. (This just in.)
SPEAKING OF AWARDS
Parents Magazine has just named California Tortilla one of the top healthiest restaurants for kids' meals. Do you have any idea how many restaurants there are out there? That's a lot of competition that we beat. (Do you get the idea I'm competitive by any chance?)
And for those of you who haven't read Parents Magazine, you should, even if you don't have kids. Because their helpful tips can really apply to anyone, not just parents."Busy Mom Alert: Don't forget to comb your hair before going out in public." See how helpful that is?
WRITE IT, SING IT, SHOUT IT, HUM IT...
Because we're so darn excited about winning Best Burrito (have I mentioned that?), we need help coming up with a catchy radio ad that lets all the world know. So with that said, if we use your ad for our radio campaign, this is what you'll win:
1st Place Winner: $1000 and Free Burritos For a Year
2nd Place Winner: $500 and Free Burritos For a Year
3rd Place Winner: $250 and Free Burritos For a Year
Here's what we're looking for: An ad that tells everyone why we won. Was it our fabulous fresh salsa? Our grilled white meat chicken breasts? Our explosion of flavors? Our amazing hot sauce collection? Our wide array of pony choices? Just send a 15 or 30 second recording or script to our darn spunky Director of Marketing, Stacey, via email by July 7th. You just may be a winner . (You have no idea how much I'm dying to hear these.)
More #1 Burrito Scoop (it never gets old, does it?): If you'd like to attend the "Best Of" Washingtonian party on July 15th click here. Because not only is it a great party, the proceeds will go to the Leukemia and Lymphoma Society AND you'll get to see the Cal Tort HQ staff looking fancy shmancy. Now how often do both of those things happen at once? (For a Cal Tort discount type in the code "ctbestof." )
RANDOM ACTS OF SPUNKY
Over the next few months, the California Tortilla spunky promo team is going to make secret visits to California Tortillas across the land. They'll spunkily give out coupons, tshirts and other Cal Tort tchotchkes. (Plus they'll also be conducting seminars on the 42 different ways to spell "tchotchkes.") How fun is that?
To find out about these secret days, just read your emails from me (sounds crazy, I know) or follow us on Twitter or Facebook. And if you take a picture with someone from the team, you might just end up on our Web site. (With full permission of course. Our spunky franchise lawyer will yell at me if I don't say that.)
AND FINALLY, THE CAL TORT DEAL OF THE DAY...
Buy a Family Four Pack of lawn tickets for July 11th's Bugs Bunny on Broadway at Merriweather Post and you'll get a $30 discount when you use the Cal Tort secret discount "CALTORT" at ticketmaster.com. (Which do you think I wrote more about in this issue - that we were voted Best Burrito or secret codes?)
On that note, don't forget to try the tastiest burrito in the world...
(We like to create a little mystery around how long our specials will last.)
Grilled chicken, savory teriyaki sauce, Mexican rice, pineapple salsa, crunchy noodles, scallions and lettuce. Served with a fortune cookie guaranteed not to get me grounded.
