Business Insider Magazine picks 13 chains that are poised to take the top spot from Chipotle.
13 Mexican Chains that could be the next Chipotle
Chipotle customers are having “menu fatigue.”
According to Deutsche Bank analysts, Chipotle lacks innovation in its menu, meaning that customers are becoming bored with its limited selections.
There are other fast-food competitors that are offering fresh, customizable options similar to Chipotle.
Check out all 13 chains in the full article.