We loved the article in Loyalty360 about our new Burrito Elito App!

California  Tortilla  Continues  to  Improve  Customer  Engagement  with  In-App  Mobile  Ordering

California Tortilla, a quick serve burrito restaurant based out of Rockville, Maryland, is taking steps to go deeper into the digital space. Specifically, the company has unveiled the new mobile ordering function of its Burrito Elito Mobile App, a branch of the California Tortilla loyalty program, Burrito Elito. Developed in collaboration with reward program solutions provider Paytronix Systems and online ordering company TakeOut Technologies, the app offers several channels through which customers can engage with the brand.

Using the app, customers can keep tabs on their Burrito Elito loyalty points and redeem them for food rewards. The program already boasts over 180,000 members, with more sure to join with the release of the iOS and Android apps. The customer benefits are best summed up by Charlie Jeffers, CEO of TakeOut Technologies.

“Paytronix provided key support in helping us to evolve our rewards program, ensuring that it was a seamless process for our staff and our 180+ thousand Burrito Elito members,” said Laura Cissel, VP of marketing, California Tortilla. “We’re excited about the opportunities our new mobile apps bring to enriching the guest experience and helping us to further our marketing efforts.”

Check out the full article!